Business Services Industry
Keying on students; Cleveland bank among those mentioned by WSJ story about targeting students.(News)(Wall Street Journal)(Brief article)
Crain's Cleveland Business, September, 2006
KeyCorp was among the companies mentioned in a Wall Street Journal story last week about how financial institutions "are swarming over college campuses, pushing promotions and free gifts to entice students to sign up for new bank accounts, credit cards and insurance policies.'' The Journal reported that for many banks, "students represent one of the fastest growing business segments.
Moreover, their research shows that a young adult who opens an account often remains a loyal customer for many years to come.'' For opening a new student checking account, KeyCorp's KeyBank is giving away a free iPod shuffle music player, the paper notes. The checking account has no monthly fees or minimum-balance requirements, and it reimburses up to $6 per month in ATM fees...
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