GUIDING A NEW GAME PLAN; PD publisher Egger sees 'complementary' efforts among sister media outlets as a key to gaining readers, advertisers.(The Plain Dealer)(Terrance C.Z. Egger)

Crain's Cleveland Business, October, 2006

Closer cooperation with its sister properties and a more local focus will be instrumental in moving The Plain Dealer forward, says the newspaper's publisher of six months, Terrance C.Z. Egger. That progress, though, will need to be made with fewer hands on deck due to cost cuts. The paper announced last week that 64 of its 372 newsroom employees - about 17% of the editorial work force - had accepted voluntary buyout offers and will leave The Plain Dealer by year-end.

Figures on how many total buyout offers were taken by the paper's 1,450-employee roster were not released. Though he doesn't use the word "integration,'' Mr. Egger speaks of all the media entities owned in Northeast Ohio by Plain Dealer parent company Advance Publications Inc. when he talks...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.