Business Services Industry
Companies cut coupons; Valassis, analysts not worried about trend. (Valassis Communications Inc.)
Crain's Detroit Business, May, 1996 by Roush, Matt
Valassis, analysts not worried about trend Another mass marketer of packaged goods sounds as if it's joining the chorus against cents-off coupons. But that doesn't worry the stock analysts who follow Livonia's Valassis Communications Inc. (NYSE: VCI), which prints those color coupon inserts found in Sunday newspapers.
Post cereals is introducing an advertising campaign that downplays coupons, according to Advertising Age, a sister publication of Crain's Detroit Business. Meanwhile, Cincinnati consumer-products giant Procter & Gamble continues its test marketing of an "everyday low price" strategy to cut down on coupons in three test markets in upstate New York. Still, analysts who follow Valassis sound moderately to extremely optimistic about the company over the...
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