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GM's emphasis on brands shakes up McCann-Erickson. (General Motors Corp.'s switch to brand management)
Crain's Detroit Business, December, 1996 by Halliday, Jean
General Motors Corp.'s switch to brand management has triggered rounds of changes at several of its roster ad agencies, and nowhere has it been more prevalent currently than at the Troy office of McCann-Erickson Worldwide. McCann is showing signs of the same turmoil that struck Oldsmobile agency Leo Burnett USA in Chicago and Cadillac agency D'Arcy Masius Benton & Bowles in Troy, both of which shook up their creative staffs this year.
McCann is adding an executive to its top ranks in Troy, Gunnar Wilmot; has reassigned account and creative people; and sent every staffer to brand-management school. "We are mirroring GM," said John Dooner, worldwide chairman-CEO of the agency. "We should be mirroring what they're doing so we're in synch with them." McCann's...
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