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Firm needs Delphi seat unit to be North American player. (Bertrand Faure S.A. acquisition)
Crain's Detroit Business, December, 1997 by Sherefkin, Robert
Automotive seat-maker Bertrand Faure SA is counting on the acquisition of General Motors Corp.'s Delphi Automotive Systems seat business. The Paris-based company needs a strengthened North American presence because, as a parts supplier, it could be shut out entirely if customers Lear Corp. and Johnson Controls Automotive Systems become self-sufficient.
Delphi's $1.4 billion seating business would turn Bertrand Faure into a supplier of complete seating in North America, a business it already provides in Europe. It would also give GM yet another choice of vendors and leverage against the two major suppliers. Paul Campbell, Bertrand Faure director of North American sales and marketing in Troy, declined to elaborate on the company's intentions. But he said Delphi's...
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