Business Services Industry
Borders must run to catch rivals in Net. (Borders Group Inc; Internet)
Crain's Detroit Business, March, 1998 by Roush, Matt
Borders has twice delayed its entry to Internet selling. Some consultants say that may have given its chief rivals, Amazon.com Inc. and Barnes and Noble Inc., an insurmountable advantage. Ann Arbor's Borders Group Inc. has been a leader in book superstores, but it's trailing when it comes to selling books on the Internet.
Borders has twice delayed its entry to Internet selling and now is scheduled to go online no later than April 26. Some consultants say that may have given its chief rivals, Seattle "virtual bookstore" Amazon.com Inc. and New York superstore chain Barnes and Noble Inc., an insurmountable advantage. "Amazon and Barnes and Noble have a huge lead in this market, and Borders is going to have to do a lot to catch up," said Scott Segal, managing...
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