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Campbell-Ewald moves out from under the looming shadow of Chevy, picks up new accounts .(advertising agency)(Brief Article)(Company Profile)(Statistical Data Included)
Crain's Detroit Business, August, 2000 by Chura, Hillary
The agency obscured in the shadow of Chevrolet has come into its own. Campbell-Ewald - once stereotyped as a captive General Motors Corp. shop - has been working at a furious clip these past two years, averaging more than one new-account win per month, reaping an estimated $450 million billings windfall since the summer of 1998.
The streak started with co-op business for Mercury Marine, an outboard motor company, and came to include marquee brand names such as Amway Corp., Borders Group, Pier 1 Imports and Univision Communications that added to its cornerstone GM account. GM now represents just more than half of the agency's billings, compared with more than 80 percent five years ago. That's not to say its fortunes aren't still tied to GM. Detroit was...
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