Business Services Industry
Allied Cos. finds stronger identity with Web address.(Brief Article)
Crain's Detroit Business, September, 2001 by Merx, Katie
A Warren-based insurance and financial services agency is getting a total business makeover this month to keep up with the times and, it hopes, ahead of the competition. At 43, The Allied Cos. is changing its name and logo and moving to a new building Sept. 22. ``Allied is a bit like the Acme company Wile E.
Coyote bought his goods from,'' said Hans Brieden, one of nine partner-owners of the agency. It's not a very distinctive name, he said. ``There are over 150 Allied companies in the insurance business and over 500 companies just on the Internet. As you can understand, that creates quite a bit of confusion for our customers. And as we've built success, other Allieds have benefited from what we've accomplished.'' So the agency will take its Web...
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