Business Services Industry
Customized classes surviving a downturn in executive education.(Brief Article)
Crain's Detroit Business, May, 2002 by Bailey, Laura
Enrollment in management- and executive-education programs, a major source of revenue for business schools, has taken a beating at some universities. But the news isn't all bad. Company- and industry-specific programs are hanging tough, indicating that businesses aren't yet willing to cut spending where they have a vested interest.
Michigan State University postponed eight new executive-education classes in January because it couldn't fill them. Topics included operations and supply-chain management, customer negotiations and marketing management. The classes were to debut the fall opening of the new $17 million James B. Henry Center for Executive Development, built partly to help nudge the Eli Broad Graduate School of Management into the top 20 of...
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