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Mark to sell 9 Weight Watchers franchises.(Florine Mark selling franchises to Weight Watchers International Inc.)(Cover Story)
Crain's Detroit Business, March, 2003 by Snavely, Brent
Byline: Brent Snavely Florine Mark, president and CEO of WW Group Inc. in Farmington Hills, has agreed to sell nine Weight Watchers franchises to Weight Watchers International Inc.and concentrate all of her efforts on four Michigan and two Canadian franchises. Mark said Friday that Weight Watchers originally tried to buy all 15 of her franchises.
``I would not have sold if I could not have kept Michigan,'' Mark said. ``So I am going to devote all of my energy and time to helping people in Michigan get healthier.'' Mark has signed a letter of intent to sell nine Weight Watchers franchises that have a presence in 12 states and Mexico. Together, the franchises represent 80 percent of WW Group's territory, Mark said. The all-cash deal is expected to close...
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