Business Services Industry
Standard Federal takes aim at business lending.(parent company's logo adopted)
Crain's Detroit Business, September, 2003
Byline: Katie Merx Standard Federal Bank N.A. is looking more like its sister and parent companies these days and not just because it's changing its logo. Troy-based Standard Federal and its sister bank, Chicago-based LaSalle Bank N.A., will adopt their Dutch parent company's logo on Oct.
6 and change their signs, business cards and advertising to include the ABN Amro Bank N.V. green and yellow shield. "We'll be changing our color scheme, but maintaining the names of our banks,'' said Scott Heitmann, Standard Federal chairman and president. "We are trying to communicate to our customers and our market that we are one of the largest banks in the world.'' Many banking experts in Southeast Michigan, however, said the new logo really announces that...
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