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Not just window shopping; Shoppers blending online purchases with trips to the store.(Technology)
Crain's Detroit Business, November, 2003 by Dietderich, Andrew
Byline: Andrew Dietderich David Fry remembers when online shoppers were born and their needs were basic: Find a product, click on it and wait for it to land on the doorsteps. The purpose? Avoid going to a store at all costs. Like a parent, companies had the responsibility to protect their newborns - credit card information, etc.
- and cater to those who bought online. The simple days are gone, said Fry, president and CEO of Ann Arbor-based Fry Inc. The reason? Online shoppers have grown up. Even to call them online shoppers is passe, experts say. "Multichannel consumer'' is a more appropriate term. They use the Internet not only to buy items traditionally bought on the Web, such as books and music, but also to do extensive research for...
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