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Startup generates heat with deal from GM for wiper-fluid warmer.(News)(General Motors Corp.)
Crain's Detroit Business, March, 2004 by Kachadourian, Gail
Byline: Gail Kachadourian For fledgling auto supplier Microheat Inc., business is starting to simmer. The Farmington Hills startup is preparing to fulfill its first contract with an automaker for its only product: HotShot, a device that heats windshield wiper fluid. The contract is with General Motors Corp., which will put HotShot in select cars and trucks in 2005.
With the five-year GM contract, Microheat expects to have $20 million in annual sales starting in 2005. Microheat executives expect the company to start making a profit by 2006. Combined with expected business from other automakers, the 80-person company thinks it will have purchase orders for $70 million a year starting in 2007. Microheat worked with GM engineers for five years to test and...
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