Business Services Industry
Wireless war; Restaurants, cafes, hotels jockey to offer Internet access - but differ on whether they want you to pay.(News)
Crain's Detroit Business, April, 2004 by Dietderich, Andrew
Byline: Andrew Dietderich Hard Rock Cafe's linchpin to success centers on visual stimulation, but its latest Detroit attraction can't be seen at all - free wireless access to the Internet. Hard Rock Detroit became a "hot spot'' on March 10, meaning laptop users can tap the Net sans wire and cost.
The cafe is just one business trying to take advantage of a growing number of hot-spot users: Research firm Gartner Inc. predicts the number of such users will jump from 9.3 million in 2003 to 30 million by 2004. Detroit numbers weren't available. And although it may seem like a simple service to lure customers who don't mind paying $10 for lunch while checking e-mail, it's part of an all-out airwave war. One side features those who offer the service for...
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