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Crain's Detroit Business, June, 2004
UM researchers: Charge spammers for attention University of Michigan researchers have come up with a way to cut back on the amount of junk e-mail that clogs our cyberuniverse - make it more expensive for those who send it. The researchers presented the proposal to the Federal Trade Commission Bureau of Economics on Thursday.
The idea is to charge a fee for each e-mail, effectively making it too costly for those who send spam - the common name of junk e-mail. Called the Attention Bond Mechanism, spammers would pay e-mail recipients a fee for sending them e-mail. A sender who believes his or her message is not spam would be more likely to pay for sending e-mail, said Marshall Van Alstyne, one of the researchers and an assistant professor in UM's School...
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