Denso's new CEO takes aim at increasing business in U.S. Plan would muscle in on Delphi's, Visteon's strengths.(chief executive officer)(Denso International America Inc)

Crain's Detroit Business, August, 2004 by Kosdrosky, Terry

Byline: Terry Kosdrosky With its sights set on winning more Big Three contracts, Denso International America Inc.'s growth plans could come at the expense of Detroit's top systems suppliers. The new CEO of Denso's North American arm wants to increase revenue and profit margins as the company diversifies its customer base from one that's heavy on the likes of Toyota and Honda and light on U.S.

automakers. That's a stark contrast from its main U.S. competitors, Delphi Corp. and Visteon Corp., who are both trying to gain more business from foreign-owned automakers. Denso engineers and manufactures heating and cooling systems, electrical components and electronic controls for engines and transmissions. It employs 600 at its Southfield headquarters and...

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