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UM's C.K. Prahalad argues in his new book that the poorest people could be the world's next big growth market while helping themselves Rise from poverty.(University of Michigan)
Crain's Detroit Business, August, 2004 by Merx, Katie
Byline: Katie Merx The world's 5 billion poorest people, who each wield less than $1,500 in annual purchasing power, are the key to future corporate profits, renowned business guru and University of Michigan Professor C.K. Prahalad writes in his latest book. And despite, or perhaps because of, his contrarian theory - something for which Prahalad is known - The Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits is rising quickly to the top of the must-read list for business executives.
Wharton School Publishing released the book on Aug. 15, and already it's No. 14 on Amazon.com's list of top-selling business and investing books. Last week it was No. 101 in sales on Amazon's list of overall best sellers, up from No. 364 two weeks ago....
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