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Local ad exec unites firm's GM brain trust; McCann Erickson's Neel heads up $305M account.
Crain's Detroit Business, September, 2004 by Halliday, Jean
Byline: Jean Halliday Garry Neel says he was shocked to discover that key executives of the McCann Erickson advertising agency who handle General Motors accounts worldwide had never gathered to share ideas. Neel, 49, who became McCann's first worldwide account director for GM nine months ago, was in a position to change that.
McCann is the automaker's biggest global advertising agency. In January, Neel assembled the GM network's 40 top executives in Detroit. They brainstormed best advertising practices for the automaker. "I needed to evaluate the level of resources we had around the world on the GM business and look where we needed additional strength and build on key learnings,'' Neel says. Neel also heads McCann's office in Troy as executive vice...
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