Business Services Industry
Switching gears pays off; Porsche Engineering boosts revenue with new focus.
Crain's Detroit Business, October, 2005 by Kosdrosky, Terry
Byline: Terry Kosdrosky A change in strategy and shift in the way automakers do business helped an engineering firm that shares the name of a German sports car zoom to success in a difficult industry. Porsche Engineering Services Inc. went from a "boutique'' firm specializing in high-tech projects to working on engineering design, testing, clay modeling, computer modeling, vehicle launches and supplier management.
That allowed it to increase its revenue to $15 million at the end of fiscal 2004, and engineering project revenue grew by 82 percent in the past three years. The staff grew by 32 percent, all during a downturn in the auto industry. The company wouldn't release the number of engineers on staff for competitive reasons. The new strategy came with...
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