Business Services Industry
Must-have products are big key to success.(Focus)(market share of different automotive companies)
Crain's Detroit Business, November, 2005 by Kosdrosky, Terry
Byline: Terry Kosdrosky Despite major headwinds, a handful of local auto suppliers are thriving while others struggle, or fail, to maintain profitability. BorgWarner Inc., Johnson Controls Automotive Group, Noble International Ltd., and upstart Amerigon Inc. are performing better than their peers.
Those companies either have new or best-in-class products or systems with little competition, or a varied customer base that's not dependent on General Motors Corp., Ford Motor Co. and the Chrysler Group. Some have both. Auburn Hills-based BorgWarner, for example, has the leading or second market position in all of its engine and transmission products and depends on the Big Three for only 41 percent of its business. "The ones that are down are typically ones...
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