Automakers to appeal to all senses at auto show.(News)

Crain's Detroit Business, December, 2005 by Kosdrosky, Terry

Byline: Terry Kosdrosky, Jennette Smith Automakers this year are hitting all the sensory buttons of auto show-goers with not only sight and sound theatrics but more features to touch and even smell. Ford Motor Co.'s Lincoln exhibit takes would-be drivers on a simulated trip that includes the smell of coffee in Seattle and the scent of magnolias in southern California.

The appeal to the senses is one way exhibit companies and automakers can keep up the "wow'' factor of the North American International Auto Show without breaking the budget. The show remains the most critical one for domestic automakers in terms of product introductions and media coverage. Foreign brands also are big on the sensory trend. Planners say the show is as big as ever. The time...

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