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The Cadillac of spectacle; Leo Burnett's opus for GM brand gets Super Bowl debut; J. Walter Thompson ad to spotlight Ford hybrid sport-utility.(News)
Crain's Detroit Business, January, 2006
Byline: Tom Henderson If blockbuster, eye-popping ads during the Super Bowl have become as big or bigger than the game itself - and many would argue that they have - then we can already name a winner. Forget Pittsburgh. Forget Seattle. Drum roll, please, for Leo Burnett Detroit, the Troy ad agency that produced the lavish 60-second spot that will unveil the redesigned 2007 Cadillac Escalade SUV during the second quarter of Super Bowl XL on Feb.
5. The agency also produced a 30-second shot for the overdue 2006 Pontiac G6 hardtop, the first retractable hardtop convertible in the U.S. and scheduled to reach showrooms this spring. Jim Hopson of Pontiac-GMC communications confirmed in an Automotive News story Jan. 16 that Pontiac would have an ad during the...
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