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Scoring from the Super Bowl: Part 1 of 2.
Crain's Detroit Business, January, 2006 by Benedetti, Marti
Byline: Marti Benedetti Super Bowl XL is turning into Christmas Part Two for the bottom lines of several Detroit area companies. Take Tony Bahu, owner of BonBons Candy & Godiva Chocolatier and Scentsations Fragrance & Crystal Boutique in the Renaissance Center. Like most retailers, his stores' Christmas season was in December, but he is anticipating another rush during Super Bowl XL week.
BonBons and Scentsations are adjoining stores in the Wintergarden area of the RenCen, where the Detroit Marriott is hosting Super Bowl media and National Football League personnel as well as many out-of-town guests. ESPN Zone and other broadcasters will be set up right outside Bahu's stores. "We're looking for a huge boost from this," Bahu said. "We're going to be very...
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