Business Services Industry
In the Google spotlight; Move could give metro Detroit's growing interactive-marketing industry a national name.
Crain's Detroit Business, July, 2006 by Dietderich, Andrew
Byline: Andrew Dietderich, Bill Shea Google Inc. plans to move its AdWords division to Ann Arbor with a promise of 1,000 new jobs, possibly the tipping point for an interactive-marketing industry gaining momentum in Southeast Michigan. Take, for instance, companies that specialize in interactive marketing such as Ann Arbor-based Fry Inc., Pleasant Ridge-based ePrize L.L.C.
and Ann Arbor-based Enlighten Inc. Client lists are impressive: Fry's include Amazon.com, Eddie Bauer, Brookstone, Godiva and Whirlpool; ePrize's clients include General Motors Corp., Ford Motor Co., Home Depot, Adidas, Fujitsu and Nikon; Enlighten's clients include the University of Michigan, HBO, Comerica, Domino's Pizza, Reebok, Compuware Corp. and IBM Corp. The companies, which...
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