MySpace exposure; For some, social Web site turns into marketing tool.

Crain's Detroit Business,  August, 2006  by Shea, Bill

Tags: marketing, MySpace, social Web

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Byline: Bill Shea Small businesses in metro Detroit are latching onto MySpace.com, tapping into the social networking site's 94 million users for free advertising and marketing. An eclectic mix of local businesses, including a doggie day care, record label and clothing company, aren't buying ad space.

Instead, they are each creating one of the millions of profiles normally used by individuals. The profiles are working, business owners say, by attracting people interested in their particular offerings. Profiles can include pictures and blogs, and users add each other to their ...

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