Business Services Industry
MySpace exposure; For some, social Web site turns into marketing tool.
Crain's Detroit Business, August, 2006 by Shea, Bill
Byline: Bill Shea Small businesses in metro Detroit are latching onto MySpace.com, tapping into the social networking site's 94 million users for free advertising and marketing. An eclectic mix of local businesses, including a doggie day care, record label and clothing company, aren't buying ad space.
Instead, they are each creating one of the millions of profiles normally used by individuals. The profiles are working, business owners say, by attracting people interested in their particular offerings. Profiles can include pictures and blogs, and users add each other to their "friends'' list - the social networking aspect of the site so attractive to businesses. Still, some users and industry experts say it's of little value for commerce and ends up...
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