Leo Burnett Detroit downshifts; Agency says it's looking to replace Cadillac work.(General Motors Corp.)(General Motors Corp. Cadillac Motor Car Div.)(Leo Burnett Company Inc.)

Crain's Detroit Business, September, 2006 by Shea, Bill

Byline: Bill Shea With the last of its $225 million Cadillac advertising work ending Friday, Troy-based Leo Burnett Detroit is left to chart an uncertain future. The office, which lost the Cadillac account in June to Boston-based Modernista, has whittled itself down to just over 200 employees from about 280, Leo Burnett Detroit President Jim Moore said.

"We've downsized,'' Moore said. "When you lose an account the size of Cadillac, it's a major piece of business in this office.'' Some of the employees working on Cadillac transferred to other offices or left for other jobs, he said. He declined to specify how many. "It's a difficult period right now. What we've tried to do is handle this transition as professionally and humanely as possible,'' he...

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