Beyond the big automakers.(North American International Auto Show )

Crain's Detroit Business, January, 2007 by Smith, Jennette

Byline: Jennette Smith, Brent Snavely The North American International Auto Show means different things to the companies and organizations that exhibit or sponsor hospitality events. * Chinese automaker Changfeng Motors will use its 2007 Detroit debut to gather information for its business strategy for a U.S.

rollout. Livonia-based Exhibit Works is designing the Changfeng exhibit, which will include five vehicles, "What they are trying to do is test the waters, get a feel for American consumers,'' said Jerry Kern, vice president of global sales for Exhibit Works. The company also wants to talk with industry leaders about joint ventures and other possibilities, Kern said. "The Chinese are modeling themselves after Hyundai and Kia.'' * For auto...

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