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Fuel efficiency becomes grail.(Focus)
Crain's Detroit Business, January, 2007 by Snavely, Brent
Byline: Brent Snavely Fuel efficiency, quality and safety are the top three criteria that automotive executives think are most important to consumers when they buy a new vehicle, according to a recent survey by KPMG L.L.C., and those views are affecting product development. The KPMG survey was based on interviews with 150 automotive executives (see story, Page 15).
About 20 percent of the respondents were from automakers and about 80 percent from suppliers. Eighty-nine percent of the executives said fuel efficiency is extremely important or important and 88 percent said quality is extremely important or important. Safety was ranked third, with 76 percent saying it is extremely important or important. The products on display by various supplies at the...
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