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Advertisers want to leave their message on your mobile phone.(Focus)
Crain's Detroit Business, January, 2007 by Shea, Bill
Byline: Bill Shea Southeast Michigan advertising and marketing companies are in the global race to get their client's messages on wireless devices. Improved handset technology and a greater reliance on cell phones and other wireless devices mean companies can tailor their message to consumers they know are more likely to be receptive.
Users have to opt into whatever is aimed at them, such as by sending a text message that triggers a retailer's message, or by selecting a vendor from search results. "It's a highly personal medium, and that allows us to reach multiple targets in a meaningful and personal level,'' said Tom Talbert, senior vice president and director-media services for Warren-based ad agency Campbell-Ewald. Out of town and want a pizza? If...
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