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Crain's Detroit Business, June, 2007

Porsche dropping out of Detroit auto show Porsche is pulling out of the North American International Auto Show to focus on shows in regions where it has more customers. "It was purely a business decision,'' said Tony Fouladpour, a spokesman for Porsche Cars North America Inc. "We want to target our marketing resources on more direct customer contact.'' Porsche said it sold 290 cars in Michigan last year, compared with 8,827 in California, 4,177 in Florida and 2,172 in New York.

Next year Porsche will be at the Los Angeles, Chicago, New York, Miami, Toronto, Dallas, San Francisco, Philadelphia and Washington shows. "It is about allocating our marketing funds, which are somewhat more limited,'' Fouladpour told Crain's sister publication Automotive...

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