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Detroit Chevy dealers dissolve dealer-factory marketing organization.(News)
Crain's Detroit Business, July, 2007
Byline: Mary Connelly Automotive News In a dispute with General Motors Corp., 44 Detroit-area Chevrolet dealers this month disbanded a dealer-factory marketing group that paid jointly for local advertising. Bill Wink, a Chevrolet dealer in Dearborn, said GM will continue to pay for national and regional advertising in the Detroit market, and individual dealers still will advertise their own dealerships.
The dispute is over a fee the dealers paid on every vehicle sold to help fund the local marketing group. The fee amounted to 1 percent of sticker price, excluding shipping. The dealers stopped paying the fee June 30, a dealer told Automotive News. Dealers were refunded the fee if a vehicle sold with a GM employee discount. In metro Detroit, sales to GM...
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