PepsiCo brochure explains merger's effects on benefits; Booklet eases transition for workers joining program.(Benefits Management)(8/2001 merger with Quaker Oats Co. wins 2002 Business Insurance Employee Benefits Communication Award for PepsiCo)(Brief Article)

Business Insurance, December, 2002 by Roberts, Sally

Byline: SALLY ROBERTS When PepsiCo Inc. merged with The Quaker Oats Co. in August 2001, the soft drink company wanted to ensure a smooth and successful transition for the 3,500 Quaker employees who would be joining PepsiCo's benefits program. One key element to easing that change was a four-color brochure that not only informed Quaker employees about their transitional and new benefits, but also welcomed them to the PepsiCo team.

PepsiCo's ``Growing Stronger with PepsiCo Benefits'' won the Award of Excellence in the 2002 Business Insurance Employee Benefits Communication Awards competition in the multisubject booklet category. ``This was the first communication going out from PepsiCo to the Quaker audience,'' said Peter Dattilo, president of Dakota...

Read the rest of this article with a Free Trial at HighBeam Research.

Premium Content Partnership | HighBeam Research provides an in-depth online archive library of reference works.