Travelers regains iconic umbrella.(End Page; St. Paul Travelers Cos. Inc. hopes to aquire rights to Citigroup Inc.'s trademark red umbrella )(Brief article)

Business Insurance, February, 2007

Citigroup Inc.'s decision to fold up its red umbrella exposes a challenge for the icon's new and previous owner: possibly arranging travel for a nearly 3-ton, 16-by-20 foot steel umbrella perched in front of a Lower Manhattan Citigroup office tower. St. Paul Travelers Cos. Inc. last week said it will reacquire the red umbrella trademark from Citigroup as both companies rebrand.

Citigroup will operate as "Citi,'' even though it will retain its official name, and drop the red umbrella icon. St. Paul Travelers will pick up the umbrella and eliminate the hometown name from its brand to become The Travelers Cos. "We're pleased to be bringing the reassuring red umbrella back home to Travelers, as part of our focused efforts to continue building the Travelers...

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