Business Services Industry
Hartford courts attention with NCCA tourney events.(End Page)(Hartford Financial Services Group Inc. to sponsor NCAA men's basketball tournament)(Brief article)
Business Insurance, March, 2007
Hartford Financial Services Group Inc.'s marketing team has found a way to put a little more spark into the NCAA men's basketball tournament next weekend in Atlanta. The Hartford, Conn.-based insurer is hosting several events in Atlanta for college hoops fans, including a wheelchair basketball exhibition, a financial education kiosk and a free-throw contest, whose winner will receive two tickets to the championship game to be held April 2.
The insurer also will sponsor an award presentation honoring this year's top NCAA point guard. "This year The Hartford is bringing together basketball greats from many arenas-champion disabled athletes, outstanding collegiate student-athletes, former professional stars and gifted, successful coaches-to underscore how...
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