Media companies in China say rewards outweigh censorship threat; Advertisers have interest in developing brand recognition.(Spotlight: China: Risks & Rewards)

Business Insurance, March, 2007 by Gonzalez, Gloria

Byline: GLORIA GONZALEZ The growing appetite of Chinese consumers for news and entertainment provides tremendous growth opportunities for foreign media companies, but they have to contend with the efforts of Chinese government officials to control the release of sensitive information. Although censorship is a crucial ethical concern for media companies, the rewards of expanding into the world's most populous nation outweigh the obstacles involved in publishing or operating in China, media executives and experts say.

Expanding into China became a high priority for publisher International Data Group after a visit in the late 1970s showed founder and Chairman Patrick McGovern that China was a "publisher's paradise'' due to the enormous interest shown by...

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