Business Services Industry
Cavemen pitchmen so popular even a network thinks prime time.(News)(GEICO Corp.'s advertising characters inspire television program)(Brief article)
Business Insurance, March, 2007
GEICO's insulted cavemen have reason to cheer-they may be going prime time. ABC is exploring development of a TV series based on the insurer's popular characters featured in some of its commercials. Tentatively titled "Cavemen,'' the pilot-one of hundreds currently being shopped around TV networks-will focus on three, thirtysomething prehistoric characters battling prejudice on a daily basis in modern day Atlanta, according to a source familiar with the situation.
The pilot, which had neither script nor cast, will be shot by May, which is when the networks convene to hammer out the 2007/2008 schedule, the source said. At this point, GEICO has no creative control over the potential show, but it would receive a royalty payment for the use of the...
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