Business Services Industry
Bar code company sets its sights on Asia. (Zebra Technologies Corp.)
Crain's Chicago Business, July, 1996 by Koprowski, Gene
Zebra Technologies also targets small firms Zebra Technologies Corp., a maker of bar code software and hardware, is galloping for Asia, and it's tagged Singapore as the staging point for its market entry. Vernon Hills-based Zebra, a major player in the $3.3-billion worldwide market for bar codes - labels that enable companies to accurately track inventory - already generates about 40% of its sales overseas, primarily in Europe.
Its domestic competitors include Stamford, Conn.-based Pitney Bowes Corp., Litton Industries Inc. in Woodland Hills, Calif., and Western Atlas International Inc. of Houston. Japanese competitors include Tokyo Electric Co., Toshiba Corp. and Sato Corp. Asia is not entirely new territory for Zebra. According to CEO Edward Kaplan, the company...
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