Business Services Industry
Ameritech's walk on the wild side
Crain's Chicago Business, May, 1998 by Borden, Jeff
Steamy growth market: ads for 'hourly companions' JEFF BORDEN Pick a very hot growth area for Ameritech Corp. these days: Cellular telephone service? High-speed data transmission? Internet provider? How about advertising for escort services in the Ameritech Yellow Pages? The category grew a robust 77% to 46 pages in this year's edition over 1997's.
That places third among the top five revenue-generating categories (in order): lawyers, insurance, moving companies and physicians and surgeons. Some services are shelling out as much as $77,000 for a full-page color display advertisement featuring photographs or other images of attractive women and, occasionally, men - accompanied teasing come-ons. Those are standard rates for any advertiser in the Chicago Yellow...
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