Business Services Industry
MILK ON TWO? WHEW! DOMINICK'S NEW CONCEPT SENDS URBAN SHOPPERS UPSTAIRS, DOWNSTAIRS.
Crain's Chicago Business, January, 1999 by REWICK, C. J.
A smiling clerk offers Jane Lava a mini-shopping cart at the entrance to Dominick's newest supermarket, a Fresh Food outlet adjacent to the Fullerton Avenue el stop in Lincoln Park. High-touch service and pint-sized carts aren't the only unusual things here. Simply to pick up a gallon of milk, Ms.
Lava would have to push her cart onto an elevator or climb with a hand-held basket up a flight of stairs. This is Chicago's first multilevel grocery store, a daring experiment in a tradition-bound, cutthroat industry in which prime locations and shopping convenience -- single-story outlets surrounded by large parking lots -- are paramount. Yet as grocers struggle to locate stores in some of Chicago's most lucrative markets -- high-traffic, gentrifying city...
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