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MCDONALD'S PLANS SOMETHING XTRA: SETS ROLLOUT FOR 3 NEW SANDWICHES.
Crain's Chicago Business, July, 1999 by KRAMER, LOUISE
McDonald's Corp. is counting on three sandwiches now being test- marketed to vault it back into the new-product forefront of the fast-food game. Stung by the high-profile failure of its Arch Deluxe in 1996, Oak Brook-based McDonald's has shied away from big product launches as it helped franchisees finance the installation of new cooking equipment.
The Big Xtra, a large burger with lettuce and tomato, and two revamped chicken sandwiches -- McCrispy Chicken and a grilled chicken -- top the list of contenders for chainwide rollout once the burger giant has completed the addition of the new cooking system throughout its 12,500 U.S. outlets. A tossed salad line, McSalad Shakers, and fruit and yogurt parfaits, both now being tested, don't depend on the new...
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