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HAUPT TAKES REINS AT BURNETT HOLDING COMPANY LEO GROUP: PURCHASES LIKELY AFTER REVAMP; MINI-AGENCIES OUT.

Crain's Chicago Business, September, 1999 by CHURA, HILLARY

Roger Haupt, the incoming CEO of Leo Burnett Co.'s new holding company, adheres to the philosophy that the sum is greater than its parts. On Jan. 1, Mr. Haupt becomes president and CEO of Leo Group, a global, Chicago-based advertising agency holding company that will comprise three Burnett units: Leo Burnett Co., Starcom Worldwide and Bartle Bogle Hegarty, the London-based agency in which it holds a 49% stake.

Mr. Haupt is now chief operating officer of Leo Burnett Co. Rick Fizdale, chairman and CEO of Leo Burnett, will relinquish the latter title on Jan. 1 (Crain's, May 24). Leo Burnett President Jim Oates is retiring at yearend. ``This came about in an orderly fashion,'' says Jerry Reitman, a former executive vice-president with the agency....

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