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RANDOM WALK: CHAT ROOM CHATTERERS QUESTION AN `INSIDER'.(Allstate message board on Yahoo)
Crain's Chicago Business, October, 1999 by JOHNSSON, JULIE
Visitors to the Yahoo message board of Northbrook-based Allstate Corp. have been treated to a little intrigue lately. Mixed in with the usual stock speculation, rantings of disgruntled agents and retorts from anonymous managers is controversy over the identity of ``MKA.'' This frequent and much-read Allstate poster claims to know insider maneuvers at the insurance company, making predictions that are occasionally on target -- enough so to draw intense scrutiny by other message board regulars.
The flap over MKA shows the strange dimensions that water-cooler gossip takes on in cyberspace, and illustrates why investors (and reporters) are foolish to give much credence to these anonymous messages. MKA, who also uses the ID ``managementkickass,'' claims...
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