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AOL's `big bang' megadeal more proof of brand power.(America Online/Time Warner merger)(Brief Article)
Crain's Chicago Business, February, 2000 by CRAIN, RANCE
The America Online/Time Warner merger is the latest proof that the stock market is driven by brand names. And since brand names are driven by advertising, advertising is driving the stock market. AOL's top executives understand that their Internet company is not about technology; it's about consumer relationships and powerful brands.
Said Bob Pittman, who will be co-president of the new amalgam, "I don't know anything about the theme park business or real estate (he ran Six Flags and Century 21). I understand consumers," according to the Wall Street Journal. What he also understands is that the same consumers who sign up for AOL are potential buyers of AOL Time Warner stock. It's no small thing that the combined company will trade under the AOL symbol rather than...
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