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Sears suing media buyer over billing: But retailer could be liable for millions.
Crain's Chicago Business, March, 2000 by FRIEDMAN, WAYNE
Tags: billing, Sears Roebuck & Co., Young & Rubicam
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Although it both fired and brought legal action against Focus Media Inc., Sears, Roebuck and Co. still might be responsible for all or some of the estimated $40 million the Hoffman Estates media buyer owes TV stations and cable networks on the retailer's behalf. Sears, also based in Hoffman Estates, has awarded $200 million in TV and radio ad spending formerly at Focus to WPP Group's MindShare USA in Chicago and New York, giving MindShare $450 million in Sears spending.
Sears on March 13 sued Focus in California Superior Court in Los Angeles, saying it doesn't know the full ...
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