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TALKING TECHNOLOGY: Strive for online privacy or become a tech victim .(personal data gathered by Internet companies)(Brief Article)
Crain's Chicago Business, September, 2000 by LANE, MARC J.
Internet companies are leveraging their advertising dollars by compiling and exchanging personal information that tells more about who we are and what we do than we might ordinarily admit. Watching and being watched from afar, many of us have been overwhelmed by technology and commerce, and we have let our defenses down.
Electronic markers called ``cookies'' monitor and unflinchingly report our online movements to advertisers and others who are curious about our browsing and surfing habits, or paid to report or exploit them. Information that people casually or unwittingly disclose on faceless Web sites may be bought or subpoenaed by their bosses, spouses, insurers and banks. And the corporate appetite for minutiae, more ravenous than ever, may undermine any...
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