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Playboy looks to Internet, TV in search for profits.(Playboy Enterprises Inc.)(Brief Article)
Crain's Chicago Business, May, 2001 by Mccormick, Brian
Playboy Enterprises Inc. is spreading its bets acrosss videos, cable television, Internet adult entertainment and online gambling. ``With new platforms like video on demand coming on stream, those companies with a strong brand identification and their own high-quality content will be in a very strong position,'' CEO Christie Hefner said at the company's recent annual meeting.
Playboy's net revenues in 2000 fell 12% to $307.7 million, compared with 1999, and the company posted a net loss of $47.6 million, or $1.96 per diluted share, compared with a $5.3-million loss in 1999. For the first quarter, Playboy reported a loss of $11.8 million, or 49 cents per share, including a $4.2-million charge associated with an accounting rule change, compared with a...
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