Taking advantage of this year's economic downturn.(companies now have a turn to boost their profits, due to dot.com crash)(Brief Article)

Crain's Chicago Business, July, 2001 by Crain, Rance

The dot.coms did the traditional brick-and-mortar companies a tremendous favor. They flamed out in such spectacular fashion-and with such finality-that traditional companies no longer feel any pressure to step up their Internet initiatives. The meltdown of the dot.coms bought them some breathing room, and they're taking advantage of it by reverting to more conventional marketing methods, where the Internet is only one (sometimes minor) part.

As we sit at midyear, mired in an economy that seems to be going nowhere, the Internet fiasco is an object lesson in what's wrong. Everywhere you look, there's tremendous excess capacity, as high-tech companies spent billions of dollars to develop stuff that corporate customers now see no immediate need to employ....

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