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SMALL FRY TAKE ON BIG BRANDS: Shelf squeeze; Local food makers facing a tougher fight to win space in supermarkets.(smaller food companies finding it hard to buy shelf space)(Statistical Data Included)
Crain's Chicago Business, September, 2001 by Gallun, Alby
William A. Vitner is feeling the supermarket squeeze. With Frito-Lay Inc.'s growing dominance of the supermarket snack aisle, Mr. Vitner says his 75-year-old family business, C. J. Vitner & Co., is having a much harder time getting its potato chips on store shelves. Dominick's Finer Foods and Jewel Food Stores both used to carry Vitner's chips in all their stores; now, the snack sells in just four Dominick's and some 35 Jewels.
``It's odd that you could have a great product and be around for 75 years and not be able to play in their backyards,'' grumbles Mr. Vitner, president of the Chicago-based company, which generates about $50 million in annual sales. It's a familiar refrain from executives at many small Chicago-area food companies, from Vienna...
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