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Triomphe of Publicis' Maurice Levy.(Maurice Levy, head of Publicis International)(Brief Article)
Crain's Chicago Business, March, 2002 by Hatfield, Stefano
Maurice Levy is consistently the most underrated figure in world advertising. The reason is simple: He is French. What's more, he is adamant that the empire that he builds should be French. I make no excuse for putting the Publicis Groupe SA acquisition of Bcom3 Group Inc. in such terms. To sit in Mr.
Levy's remarkable corner office on Paris' Champs Elysees, with its stunning view over the Arc de Triomphe, is to know that there is an advertising world beyond Madison Avenue, certainly one of unique style, and now-perhaps-of equal substance. Mr. Levy is-in the 6-foot-2 inch flesh-the living embodiment of French matinee-idol good looks and charm. He is equally the archetypal French businessman resisting the global dominance of American corporations. Speaking...
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